Saturday, March 12, 2011

iPad 2 Sold Out?

For an "incremental update", the iPad 2 sure is popular.

I have 4 Apple Stores within driving distance of me and 3 of the 4 report no iPad 2s to sell today. I'm sure the 4th is the same. All the local Targets and Best Buys are also sold out (within minutes of yesterday's 5pm start time).

And if you order online, shipping has been delayed 2 to 3 weeks.

I don't get it. I'm sure Apple knew how popular this would be but once again demand seems to outstrip supply.

I would imagine they could break weekend sales records for a consumer device if they had enough to sell so why not have more available on opening weekend? It's not like any leftover inventory isn't going to sell for the next 3 months.

While some say they may be artificially limiting supply to raise the hype... from a business standpoint, that wouldn't be sound strategy. I can understand not allowing pre-orders to increase the number of first day buyers, but there should be enough inventory at the stores to satisfy the demand.

Why not make enough? Apple is only going to anger the people who line up and end up not getting one and anyone else like myself who is looking to buy one this weekend. Sure... I ordered one online (which the original 3-5 day shipping time) but there should be no reason why I can't go out and buy one at a store. This is a known product with a known customer base... just like iPods, there should be enough to go around... Apply is only hurting itself and its consumers (well... not really hurting itself considering people will still keep coming back regardless of the NBE... Negative Buying Experience).

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